What Is Ocusell?
We are the industry’s first multi-MLS listing management platform.
Ocusell was born out of brokers’ frustrations when their listings needed to be in multiple MLSs. Or in some cases, just one MLS. Until Ocusell’s List™ platform, the add/edit form that agents and admins used required them to spend hours inputting data for each new listing. Then they would have to repeat the process for each MLS, each with unique business rules and often different user interfaces, serviced by different MLS software vendors. Now, with Ocusell, more than half of the fields in an add/edit form are autopopulated with publicly available data. Plus, you only have to fill out the add/edit form once, and you can submit it to any nearby MLSs integrated with Ocusell. Read more about it with our partnerships with Georgia’s FMLS and GAMLS here.
But we didn’t stop at just integrating our add/edit form; we built in powerful features that streamline the listing process for agents, brokers, and staff:
Real-Time Compliance
Our customized implementation process uses a fine-tooth comb to combine all the business rules in one place and then ingests them into our platform. When we go live with an MLS, you can rest assured that any listing violations that could happen via an add/edit form will be flagged in real time as someone enters the information. Whether it is the requirement for a lead photo to be the entrance to the home or for the property’s address to be validated against MLS records, Ocusell’s platform is built to catch these errors before they go live.
Photo Management
One of the most significant pain points when creating a listing is when an agent uploads several dozen photos that all appear randomly. With Ocusell, you no longer have to spend time dragging and dropping them so they’re in the correct sequence. Upload them all simultaneously, then click the Re-order Images button so our platform can work its magic. Ocusell will “read” each picture and shuffle them around so they appear as if you were following the natural flow of a house tour. Most of our users don’t need to change anything about the order of the photos, but you always have the option to move them around if you need to.
Public Remarks
Another optional feature is the Generate Public Remarks button underneath the field for public remarks. Our platform will “read” the photos of the listing, analyze the listing information provided, and generate a paragraph of text in natural-sounding language that highlights some of the property’s best features. You can always change it, however you like, as often as you like, so it fits with your vision for marketing the property best. We’ve even trained the language generator to be mindful of Fair Housing laws, so it won’t suggest something is a suitable property for specific demographics.
Ocusell was built because we believe agents and brokers should spend their time supporting their clients and making a difference in their community, not re-entering data repeatedly. If you’re ready to learn more, book a demo with one of our team.