MLS systems nationwide have outdated or inaccurate “business rules,” the foundational instructions allowing tech firms to quickly deploy products and services.

CINCINNATI, OHIO, USA, December 1, 2022/ EINPresswire.com / — What is driving successful innovation in the real estate industry today? Hayden Rieveschl, co-founder and CEO of Ocusell, believes that the force behind cutting-edge innovation is integration with existing products and services — a big reason why the nation’s nearly 600 Multiple Listing Services (MLSs), powering more than $2 trillion in annual residential real estate transactions, are being thwarted in their efforts to add new technology swiftly, according to Rieveschl, a former hedge fund professional.

Rieveschl founded Ocusell, a platform that’s modernizing the listing process for real estate professionals, with Alex Taylor, a ground-floor Dotloop employee (now part of Zillow). Early on, they encountered a significant obstacle that is hamstringing MLSs of every size when attempting to deploy new technology quickly.